Online Marketing for Real Estate Agents is a vital tool that can increase visibility of properties in a way that is otherwise impossible or extremely expensive.
Being in the market for a new home means that I spend lots of time searching for the right property, so it’s really frustrating when I constantly discover that very few real estate agents understand the dynamics of internet marketing, or what it has to offer.
I don’t have time to walk the pavement to search the window of real estate agents locally, so the first thing I do is head to Google, as do most other real estate hunters. What I find is not so good!!! Of course there are the major sites such as Domain and Realestate.com.au, but often I want to dig deeper on the sites of individual real estates. The problem is, I can’t find most of them!
When I CAN find a real estate agent with good search engine rankings, their website is often poor and not updated and the photos they put on site are horrid if they are there at all.
I get the feeling that most agents are possibly listing a few of their available properties on the “big” real estate websites and hoping people will find them, BOY WHAT A MISTAKE!!!
It should be the aim of EVERY real estate to rank first on google for all the possible property terms within their local area. Getting on that first page of google before the big sites is a huge advantage, and being sure your website contains great detail and amazing photos is the next step to getting the potential buyer/renter to make that call and give you their money.
This frustration has given me the inspiration to write an easy step guide to internet marketing for real estate agents, I’ll be posting the first part soon!
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