Search engine optimisation or SEO as it is referred to is the task of optimising your website both on-site and off -site to ensure it ranks as highly as possible in the search engines.
In current years it has been discovered that a majority of people use Google or other search engines as their first stop for research on products and services they are looking to buy.
This being the case, it makes sense that all business owners should have their website ranking as high as possible in order to get as much exposure to new customers as possible.
The secret to SEO is that most people don’t click past the first 2 pages of search engine results. This means that there are 20 top positions available, with the first 10 being the most highly prizes first page ranking positions.
Search engine optimisation is a long term process, the first steps to get started are:
1. It’s really important to know what words your customers are using to try and find your product. These words are referred to as keywords. These keywords make up the basis for your seo campaign. Keyword research is one of the most vital steps in SEO as the wrong keywords will return very little result or ROI.
2. Benchmarking: Know where your website is ranking right now. It’s important to understand where your website sits in relation to competition for your chosen keywords. This benchmark will be mark against which any ranking improvements will be measured.
Once those 2 steps are complete, it’s time to move on to the action taking and results!… more on this soon.