While many large corporations use email marketing as a vital part of their marketing plan, small business has been slower on the uptake. Thankfully as more and more small business owners feel confident in approaching consultants to assist them with their online marketing activities, they are also discovering the huge benefits and low costs of implementing an email marketing campaign.
What is Email Marketing?
Quite simply, email marketing is one of the most inexpensive options to contact your customers when you like. Not only is it inexpensive, it is also completely trackable.
Email marketing, just as it sounds, involves communicating with customers and prospects via email. Unlike other forms of marketing, you are able to know how many people are reading your email and if they click through for further information or take action on any email offers you may give.
Email Marketing is a unique marketing tool that allows small business owners to compete with large corporations successfully and in many chances stand out above large businesses by offering personalised and targeted offers that customers respond well to.
How to Implement Email Marketing?
There are several ways to create and manage an email database. While some business owners decide to store customer details within their own email account and submit email blasts that way, there are many disadvantages in doing so. Not only does this option take time to manage, it also lacks the previously mentioned tracking capabilities.
Self managing email lists can become messy, and also places you at risk of being placed in spam folders of your customers. Working with a respected email marketing database company allows you to leverage their reliability and have an increased rate of success at landing directly in an inbox instead of a spam folder.
Steps to Starting Email Marketing
- Sign up with a recommended autoresponder company
- Set up your account and create your new email marketing lists
- Insert sign up form html code onto your website.
- Direct people to join your newsletter list.
- Send your email database members regular, high quality emails.
OR
Have your entire email marketing set up and campaign created from scratch and managed by Bright Biz. We can provide the set up, full service management or just monthly editing, the choice is yours.
If you’d like email marketing advice for your small business, please don’t hesitate to contact Loreena.