Archive for Email Marketing
Email Marketing for Small Business - What are the Benefits?
While many large corporations use email marketing as a vital part of their marketing plan, small business has been slower on the uptake. Thankfully as more and more small business owners feel confident in approaching consultants to assist them with their online marketing activities, they are also discovering the huge benefits and low costs of implementing an email marketing campaign.
What is Email Marketing?
Quite simply, email marketing is one of the most inexpensive options to contact your customers when you like. Not only is it inexpensive, it is also completely trackable.
Email marketing, just as it sounds, involves communicating with customers and prospects via email. Unlike other forms of marketing, you are able to know how many people are reading your email and if they click through for further information or take action on any email offers you may give.
Email Marketing is a unique marketing tool that allows small business owners to compete with large corporations successfully and in many chances stand out above large businesses by offering personalised and targeted offers that customers respond well to.
How to Implement Email Marketing?
There are several ways to create and manage an email database. While some business owners decide to store customer details within their own email account and submit email blasts that way, there are many disadvantages in doing so. Not only does this option take time to manage, it also lacks the previously mentioned tracking capabilities.
Self managing email lists can become messy, and also places you at risk of being placed in spam folders of your customers. Working with a respected email marketing database company allows you to leverage their reliability and have an increased rate of success at landing directly in an inbox instead of a spam folder.
Steps to Starting Email Marketing
- Sign up with a recommended autoresponder company
- Set up your account and create your new email marketing lists
- Insert sign up form html code onto your website.
- Direct people to join your newsletter list.
- Send your email database members regular, high quality emails.
OR
Have your entire email marketing set up and campaign created from scratch and managed by Bright Biz. We can provide the set up, full service management or just monthly editing, the choice is yours.
If you’d like email marketing advice for your small business, please don’t hesitate to contact Loreena.
Online Marketing Port Macquarie - Welcome
Hi,
Welcome to Bright Biz. My name is Loreena Walsh, owner of Bright Biz an Online Marketing Consultancy focused on helping Small Business owners utilise the online environment and other technologies to take their business to a new level.
We are based in Port Macquarie, NSW, Australia but work with clients worldwide to assist them with their small business marketing.
Getting online used to cost from $2000 to $30000 for a business website. The truth about many websites is that they simply DO NOT WORK!! A business website, especially for small business needs to be targeted, focused, and convert website visitors into customers. Something that many websites do not achieve.
So how can this Port Macquarie Website & Marketing Consultancy help you?
- If you don’t feel in control of your website - Call us
- If your website is costing you money for little return - Call us
- If your website ISN”T bringing you targeted customers that you can track - you need our help.
- If you are confused about how to get online - We’ll help you today.
- If you need ways to link your online and offline marketing - We can solve your marketing problems too.
- If your website is nowhere to be seen within Google or other search engine search results - we’ll fix that for you FAST!!
In short, our business is about helping your business. Small business is my passion. Technology is my passion and I sincerely hope that more small business takes the initiative to take control of the online medium that’s been controlled by big business for too long.
Contact Loreena today for a chat about how getting online could help your business. No obligation and a no sell introductory chat about your business is on offer, no pressure just a few ideas between business owners.
Hope to talk to you soon.
