What is Online Reputation Management?
For individuals and businesses alike, negativity on the internet can cause widespread damage. The goal of Reputation Management is to minimise this damage by keeping the negativity out of site and promoting positive online reputation.
How Does it Work?
- The first step in managing online reputation is to understand the information that’s currently out there. This is done by analysing the sentiment that surrounds an individual or a business in the online environment. This can include search engine results, social media, blogs, forums or other platforms. If there is no negative information that risks business or individual image, then ongoing management and monitoring is implemented. If a specific problem is found then further stages are followed.
- The second step is to implement a strategy to suppress the negativity with new, positive information. This can also happen across a number of platforms. One of the most often required tasks in Online Reputation Services is building positive information and ensuring that it ranks more highly on search engine results than negative information. It may also be possible to have negative information removed from the internet but this is often not the case.
- The third step in the management stage is to monitor and adapt the strategy to ensure that negative results are as far from view as possible. Our service continues until both Bright Biz and you, the client are happy with the results, or continues in an ongoing management and monitoring agreement.
How Much Does it Cost?
As each individual, business and brand is unique, as is each Reputation Management Strategy, we tailor our packages to suit your business and the intensity of the clean up or the scale of the monitoring that needs to take place.
We strive to make sure that our Reputation Management Services are available to everyone, and scale our packages based on the urgency and size of the strategy required.
Confidentiality is of utmost importance and we work with everyone from small business to celebrities.
Online Reputation Management Pricing:
